Traditional demographic-based audience personas fail at content creation. Learn how to build personas around customer transformation using the Ladder of Transformation framework.
Part four of our content funnel series. Discover five strategic lenses for bottom-of-funnel content that converts trust into revenue — without ruining the vibe or going full car salesman.
Part three of our content funnel series. Discover five strategic lenses for middle-of-funnel content that transforms followers into customers — plus the ideal content mix to build trust and drive sales.
Part two of our content funnel series. Discover six strategic lenses for top-of-funnel content that gets people to stop scrolling — from aspirational stories to pure entertainment.
Every day, brands ask "why did my post perform this good or bad?" Let's decode your social media metrics together — from low views to stagnant follow counts — and focus on what actually matters.
Right now, someone is building a mental shortlist of brands they'll choose from in 6 months. Are you on it? Why content marketing isn't about today's engagement — it's about tomorrow's customers.
