Only 5% of Your Audience is Ready to Buy Today

Here's what a decade in content marketing has taught me:

Your future customers are choosing right now.

Not about buying — about remembering.

And content marketing isn't just about what you post today — it's about building the memory that converts tomorrow's buyers.

Think about your last big purchase:

• You followed certain brands for months before buying
• Their content kept them in your mind
• You chose from the brands that stayed memorable

This is where most content strategies fail:

They chase engagement today (likes, comments, shares) while failing to build the memory that converts the 95% who'll need them tomorrow.

It's an expensive content mistake.

Because when that 95% finally needs what you offer, they won't start researching from scratch.

They'll return to the brands whose content has been building trust and memory all along.

How to Fix Your Content Strategy

Stop creating forgettable content

• Random posts that chase trends
• Promotional content that gets ignored
• Misaligned content that attracts the wrong audience

Start building memory through content

• Strategic storytelling that connects
• Valuable insights worth returning to
• Content that makes you the obvious choice

Create content for future conversion

• Build trust before they need you
• Stay memorable through consistent value
• Become their natural choice when ready

Remember:

Content marketing isn't just about today's engagement — it's about tomorrow's customers.

Because tomorrow's customers are choosing their brands today.

You're either in their consideration set, or you're not getting purchased.