You are newer, sharper, and trying to take ground from incumbents who have been there forever. We help you build the wedge that makes you the one they switch to.
Established players losing ground
You used to be the obvious choice. Now your category is full of challengers and your marketing sounds like everyone else's. We find the wedge you have lost and put it back into the market.
Social media first founder brands
You understand the value of social better than most in your industry and you want to be the one that sets the standard. We help you build the presence that makes you the one everyone else is trying to keep up with.
How we work
Let's chat on a call
30 minutes to understand where you are, what you need, and whether we're the right fit. No pitch.
Map out what you need
A clear proposal with exactly what we'll do, what it costs, and how long it takes. You review, we refine.
Time to get to work
Research, creative, content, campaigns. Whatever the scope, we get into it and drive it.
Hand over or stay on
We either hand over everything for you to run with, or we stay on with you for ongoing execution.
Price
Campaign or Project
We do the research, build the strategy, and develop the creative concepts. You take it in house and run with it. Perfect for brands who have the team to execute but need the data and ideas to work from.
Perfect for an always on brand social strategy refresh, a product or service launch, or seasonal campaign.
For marketers who are done posting tactically, ready to be strategic and know the best practices in 2026.
We work through brand personality, audience personas, content funnels, and platform strategy, then we get into the room and actually make content together.
We'll come to your office (Melbourne and Sydney only) and train up your team
Send your marketer to our training days (coming soon)
Morning session on strategy fundamentals
Afternoon session applying our brainstorm
Resouces and tools to implement after session
One month check-in for any questions
Frequently asked questions
What is Wedge and how does it help businesses grow?
Wedge is a data-led marketing strategy company that helps brands uncover their competitive edge and drive it into the market. We combine proprietary intelligence tools with strategic expertise to identify what genuinely sets your business apart, then build the strategy, content, and digital campaigns to make that difference visible to the people who matter most.
Whether you need sharper positioning, smarter content, or higher-performing campaigns, Wedge gives you the evidence and execution plan to grow with confidence.
How is Wedge different from a traditional marketing agency?
Most agencies start with a creative brief and build outward from assumptions. Wedge starts with data. We use proprietary AI-powered tools to map your competitive landscape, analyse what your audience actually responds to, and identify gaps your competitors are missing — before any creative work begins. Every recommendation is grounded in market evidence, not guesswork. The result is strategy and execution that is built on what the data says will work, not what looks good in a pitch deck.
What services does Wedge offer?
Wedge provides three core service categories. Strategy covers differentiation strategy, content strategy, social media strategy, and campaign and project strategy. Research includes competitor benchmarking, customer and marketing insights, and digital campaign diagnostics. Digital Marketing spans Google Ads, Meta Ads, LinkedIn Ads, AI search optimisation, and organic social and content. Each service is designed to work independently or as part of a connected system, depending on what your business needs.
What industries or business types does Wedge work with?
Wedge works with businesses across a range of industries, from professional services and technology to consumer brands, education, and financial services. Our approach is industry-agnostic because the methodology — using data to find your competitive edge and activating it through strategy and digital execution — applies to any market. What matters most is that your business is ready to invest in standing out rather than blending in. If you operate in a competitive space and need sharper positioning, Wedge is built for you.
What does the Wedge process look like from start to finish?
Every engagement begins with discovery, where we learn about your business, goals, and competitive environment. From there, we run a data-driven diagnostic using proprietary tools to map your landscape, analyse competitors, and surface audience insights. We then develop your strategy — whether that is differentiation, content, campaign, or digital — grounded in what the data reveals. Finally, we deliver a clear activation roadmap so your team knows exactly what to execute, where, and how to measure success.
How does Wedge use data and AI in its approach?
Wedge uses proprietary AI-powered intelligence tools to analyse competitive landscapes, audience behaviour, content performance, and market trends at a depth and speed that manual research cannot match. These tools scan both local and international markets to surface insights most businesses are guessing at. The data informs every decision — from how you position your brand to which channels deserve your budget. AI does not replace strategic thinking at Wedge; it supercharges it by ensuring every recommendation is backed by evidence.
How do I get started with Wedge?
Getting started is straightforward. Reach out through our contact page and tell us a bit about your business and what you are looking to achieve. We will set up an initial conversation to understand your goals, challenges, and competitive landscape. From there, we recommend the right starting point — whether that is a differentiation strategy, a campaign diagnostic, or a specific digital marketing engagement. There is no lock-in and no bloated onboarding process. We move quickly because your market does not wait.
