AI is rewriting how buyers find solutions
Search isn't just links anymore. It's answers. And if AI doesn't know how you're different, it makes it harder to answer long tail questions.
Get found when buyers ask AI for answers
Your buyers are asking AI for recommendations. If you're not in the answer, you don't exist. We make sure your Wedge shows up where decisions are made.
When buyers ask AI, you're not in the answer
ChatGPT. Perplexity. Google's AI Overviews. These tools are where your buyers go first now. But AI pulls from a different playbook than traditional SEO. Your website isn't optimized for it—so you're not in the conversation.
AI mentions you—but gets it wrong
When AI does recommend you, is it saying what you'd actually want it to say? Often it's outdated. Generic. Or flat-out incorrect. Your brand is being represented in conversations you never approved—and you're not in control of the narrative.
Get your Wedge into the places AI pulls from
A clear, structured strategy that gets your differentiation into the places AI pulls from—so when buyers ask for help, you're the answer that comes back.
What you get
Show up in AI answers
Your Wedge positioned where AI actually looks—so you're part of the recommendation, not buried in a link list nobody clicks.
Win the comparison
When AI weighs options, your differentiation is clear and compelling. You're not "one of many." You're the obvious choice for a specific question.
Future-proof your visibility
Search is shifting fast. We build a foundation that keeps you visible as AI tools evolve—not scrambling to catch up.
How we deliver it
Step 1
AI Visibility Audit
We test how AI sees you right now. What does ChatGPT say when asked about your category? Perplexity? Google AI? We find out exactly where you're showing up—and where you're missing.
Step 2
Wedge Translation
Your differentiation exists. The hard part is structuring it so AI can actually understand and surface it. We translate your Wedge into the formats, language, and signals these systems respond to.
Step 3
Placement Strategy
We identify where AI pulls its answers from—and build a plan to get you there. Not gaming the system. Just making sure the right information is in the right places.
Insights and resources
October 23, 2025
Insight
Your Audience Personas Were Built For Media Targeting, Not Storytelling
Traditional demographic-based audience personas fail at content creation. Learn how to build personas around customer transformation using the Ladder of Transformation framework.
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October 16, 2025
Insight
The Five Types of Bottom of Funnel Content & How to Make Them
Part four of our content funnel series. Discover five strategic lenses for bottom-of-funnel content that converts trust into revenue — without ruining the vibe or going full car salesman.
Read article
October 9, 2025
Insight
The Five Types of Middle of Funnel Content & How to Make Them
Part three of our content funnel series. Discover five strategic lenses for middle-of-funnel content that transforms followers into customers — plus the ideal content mix to build trust and drive sales.
Read article
Frequently asked questions
What is AI search optimisation and how is it different from traditional SEO?
AI search optimisation is the practice of structuring your website content so it is accurately understood, cited, and recommended by AI-powered search tools such as ChatGPT, Google AI Overviews, Perplexity, and other large language model interfaces. Traditional SEO focuses on ranking in a list of blue links. AI search optimisation focuses on being the source that AI tools reference when answering questions. This requires clear, authoritative, well-structured content that directly answers specific questions, uses natural language, and demonstrates expertise through depth rather than keyword density.
Why does AI search optimisation matter for businesses right now?
AI search is rapidly changing how people find information and make purchasing decisions. Tools like ChatGPT, Google AI Overviews, and Perplexity are increasingly used as the first point of research, especially for complex B2B queries. If your content is not structured to be picked up by these tools, you risk becoming invisible to a growing segment of your audience. Businesses that optimise for AI search early gain a significant advantage because AI tools tend to favour established, authoritative sources once they identify them as reliable.
How do you optimise content for AI search tools?
Optimising for AI search requires several key practices. Structure content with clear headings that match how people phrase questions. Provide direct, comprehensive answers within the first few sentences of each section. Use structured data and schema markup to help AI tools parse your content. Build topical authority by covering subjects in depth across multiple related pages. Ensure factual accuracy and cite credible sources. Write in clear, natural language rather than keyword-stuffed copy. Maintain consistent, up-to-date content because AI tools prioritise recency and accuracy.
Can AI search optimisation replace traditional SEO?
AI search optimisation does not replace traditional SEO. It complements it. Traditional SEO still drives significant traffic through organic search results, and many of the fundamentals, such as quality content, site speed, mobile responsiveness, and strong backlinks, benefit both traditional and AI search visibility. The key difference is that AI search optimisation adds a layer focused on how AI tools interpret and cite your content. Businesses should treat AI search as an additional channel within their broader search strategy, not a replacement for existing SEO efforts.
How do you measure success in AI search optimisation?
Measuring AI search success is still evolving, but key indicators include whether your brand or content appears in AI-generated answers for relevant queries, referral traffic from AI platforms such as ChatGPT or Perplexity, brand mention monitoring across AI tools, and increases in direct or branded search traffic that suggest AI-driven discovery. Some tools now offer AI visibility tracking that monitors how often your content is cited. As the space matures, expect more robust measurement frameworks, but the current priority is ensuring your content is structured to be cited.