Our in-house technology

We build the tools. You get the insights.

Track competitors. Analyse audiences. Spot trends. Benchmark performance. All without adding another platform to your stack.
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loved by wedge clients globally
Insights you can act on.
Most brands know they need better market data.
The challenge isn't finding tools—it's having the people and time to extract real value from them. Our platform handles the analysis and delivers insights you can act on immediately.
5 Plus
Proprietary Tools
Market intelligence platforms, competitive analysis tools, content performance trackers, audience mapping systems—all built in-house.
Real-time
Competitive Tracking
What's working in your category, where competitors are moving, where gaps exist. Updated continuously.
Zero
Set Up Time For You
We handle the platform. You get clear intelligence in formats you already use. No training required.
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Built for the language senior execs speak.
Our tools deliver insights without the jargon. Every platform we build translates complex market data into clear strategic context—formatted for decision-makers, not data scientists.
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Smart Analysis
Track competitor content, audience behaviour, category trends, and performance benchmarks. We interpret the data and deliver insights formatted for action.
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Executive Reporting
Data formatted for leadership. Clear context for every strategic decision. Numbers that prove your direction without overwhelming your team.
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What You Get
No new dashboards to learn. No team to train. Just clear intelligence backing every decision we make together.
Executive reporting
Data formatted for leadership. Numbers that prove your direction.
Real-time competitive tracking
What's working in your category, where competitors are moving, where gaps exist.
Audience behaviour analysis
How your market thinks, what they respond to, where their attention lives.
Trend identification
Spot emerging shifts before they peak. Know what's building in your space.
Performance benchmarking
Where you stand relative to competitors. Context for every strategic call.
Market positioning map
Which competitors own what messaging, where the saturated territory is, where you can stake your claim without fighting for space.
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Most brands aren't lacking tools. They're lacking the capacity to use them.
Late last year, we explored building Wedge as a standalone product and was accepted into Blackbird Ventures Giants Program—a program designed to foster the next generation of startups in Australia.

As we talked to potential customers, a pattern emerged: teams were already drowning in underutilised platforms. They didn't need another dashboard—they needed someone to extract value from the ones they had.

And every conversation ended the same way: 'But what about the you part? What about working with your expertise? 'So we kept the technology in-house.

You get proprietary tools backed by strategic expertise—without adding another platform to manage. Our R&D continues as we identify challenges across engagements and build solutions.

The technology stays ours. The insights become yours.