Competing blind is a path to nowhere
You know your competitors exist. You've visited their websites, maybe even stalked their socials. But gut instincts aren't strategy—and surface-level research won't reveal what actually wins customers.
Find your Wedge
Know exactly where your competition are and benchmark against them
You can't stand out if you can't see where you're standing. We benchmark you against competitors with real data from our custom proprietary tools—so you can find the gaps only you can fill.
You don't have the tools (or time) to get this data yourself
Most brands either don't have access to competitive intelligence tools, or they've paid for them but don't have the resources to turn that data into insights. The tech sits unused while decisions get made on guesswork.
You can't quantify where you actually stand
Without hard data, you're left with hunches. You think you're ahead in one area, behind in another—but you can't prove it. And without proof, you can't build a strategy or get buy-in from leadership.
We benchmark competitors with hard data and measurable KPIs—so you can quantify where you stand and spot the gap in the market
Stop guessing where you stand. Get clear, data-driven insights that reveal your competitive position and uncover opportunities others are missing.
What you walk away with
Clear Industry KPIs for your Industry
No more scattered research or guesswork. You'll have objective, relevant data to get a clear view of your competitors benchmarked against the KPIs that actually matter—so you know what good looks like and where you stand.
Opportunities You Can Actually Act On
We quantify the gaps your competitors are leaving behind. And we package it into insights your stakeholders will actually understand, in language that fits how your company talks.
A foundation for your Wedge
This isn't research for research's sake. Every insight feeds into uncovering your true differentiation—the Wedge that makes you the obvious choice.
How we deliver our competitor benchmarking & analysis to you
Company Research
Understand the playing field
First, we identify who you're really competing against—direct competitors, adjacent players, and the brands your customers compare you to. Then we define the KPIs that actually matter—no vanity metrics, just the real drivers of customer success.
Performance Analysis
We find where they're strong, and where they're not
Using our proprietary stack—which includes AI-driven social media mentions, reviews, customer feedback, and market signals—we find where your competition excels, and where they're falling short. Their weaknesses become your opportunities.
Stakeholder Ready Report
Get it in a format that everyone can understand
Finally, we deliver it all in a format your stakeholders will actually understand and use—a comprehensive breakdown of findings, a clear leadership-ready summary, presented in plain language that anyone can use.
Insights and resources
October 23, 2025
Insight
Your Audience Personas Were Built For Media Targeting, Not Storytelling
Traditional demographic-based audience personas fail at content creation. Learn how to build personas around customer transformation using the Ladder of Transformation framework.
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October 16, 2025
Insight
The Five Types of Bottom of Funnel Content & How to Make Them
Part four of our content funnel series. Discover five strategic lenses for bottom-of-funnel content that converts trust into revenue — without ruining the vibe or going full car salesman.
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October 9, 2025
Insight
The Five Types of Middle of Funnel Content & How to Make Them
Part three of our content funnel series. Discover five strategic lenses for middle-of-funnel content that transforms followers into customers — plus the ideal content mix to build trust and drive sales.
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Frequently asked questions
What does competitor benchmarking involve in a marketing context?
Competitor benchmarking in marketing involves systematically analysing how rival brands position themselves, what channels they invest in, how their content performs, and where gaps exist in their strategy. It covers messaging, audience targeting, ad spend patterns, SEO visibility, social engagement, and content frequency. The goal is to identify opportunities your competitors are missing and strengths you can learn from, so your own strategy is built on market reality rather than assumptions.
How often should a business conduct competitor benchmarking?
A thorough competitor benchmark should be conducted at least quarterly, with lighter monitoring happening monthly. Markets shift quickly, especially in digital channels where algorithm changes, new entrants, and shifting consumer behaviour can alter the competitive landscape within weeks. Quarterly reviews allow you to track trends over time, while monthly check-ins catch sudden changes in competitor activity such as new campaign launches, pricing shifts, or content pivots.
What metrics are most important when benchmarking competitors?
The most valuable competitor benchmarking metrics depend on your goals, but typically include share of voice across search and social, website traffic estimates, domain authority, content publishing frequency, engagement rates, ad creative themes, keyword rankings, and audience sentiment. For paid media, estimated ad spend and creative rotation frequency are key indicators. The best benchmarks combine quantitative data with qualitative analysis of messaging, positioning, and brand perception.
How does competitor benchmarking improve marketing ROI?
Competitor benchmarking improves marketing ROI by helping you allocate budget to channels and tactics where you have the greatest competitive advantage. Instead of guessing where to invest, you can see which channels competitors underserve, which audience segments they ignore, and which content formats outperform in your market. This reduces wasted spend on oversaturated channels and helps you find cost-effective opportunities that competitors have overlooked.
What is the difference between competitor benchmarking and competitor analysis?
Competitor analysis is typically a one-time snapshot of what competitors are doing, while competitor benchmarking is an ongoing process that tracks performance over time against defined metrics. Benchmarking establishes baselines, sets measurable targets, and monitors progress relative to the competitive set. Analysis tells you what competitors do. Benchmarking tells you how you compare, whether the gap is closing or widening, and where to focus effort next.