About Wedge

Every brand is fighting for the same eyeballs, using the same playbooks, creating the same content.

Your competition isn't just your direct competitors anymore; it's every piece of content competing for attention in an endless scroll.

But there's no standard for content strategy.

Universities don't teach it, and generic AI tools help you make more content, but not better content.

No one taught you how to write hooks, structure stories, or adapt your message for different platforms.

Meanwhile, 81% of people spend 12+ hours weekly on social and use it to make purchasing decisions.

Most people are stuck in content anxiety, constantly wondering if what they've made sounds like their brand or if they're just adding to content landfill.

We built Wedge to solve a problem we've seen with 100s of brands and creators face:

Using great content as their driving force to make space in the market.

We work with you to pull strategy from within your business, then build it into an AI platform that helps you execute consistently.

It's time to make your OWN space.

About Kim Elizabeth James

Kim pitched her way into the first content marketing role for one of Australia's biggest brands at 24. Over the next decade, she experienced firsthand every content challenge her clients face today - from APAC Content Strategist at Hootsuite to Chief Customer Officer, watching millions get spent on strategies that looked impressive in presentations but never worked in practice.

Kim has been in your shoes as a marketer, facing every "this doesn't sound like our brand" conversation, every Monday morning content panic, every stakeholder approval process. She watched great content ideas get diluted through multiple rounds of feedback and saw teams stuck in "keeping the lights on" mode.

Kim believes she will never preach without practising, so she built her content strategy and proved it worked - going viral with 10+ million views in its first year by being authentically herself.

Today, she runs her 30K+ community, The Career Girl Diaries and tests all ideas firsthand.

Kim is the senior social strategist behind Wedge.

About Ryan Mitchell

Ryan bootstrapped his way through multiple agency builds, watching marketing evolve while demand for sharp social content increased.

He witnessed businesses struggle with content strategies that impressed in boardrooms but couldn't be executed because of a lack of understanding of what social content actually is (hint: it's not always about SELLING).

Starting in pure performance marketing, Ryan spotted that social-first creative had become essential for any business's success in the modern era.

He's burned countless hours in the content creation cycle, navigated every "this doesn't capture our voice" meeting, and felt the sting of knowing his content could perform better without knowing HOW to do it.

Ryan believes you can't create solutions without living the problem, so he became Wedge's most demanding user.

He looks after the platform and paid media side of Wedge's operations.

Wall of Love

Got lots of new ideas that I've already started implementing. Very valuable and highly recommend, thanks Kim!
Roxanne Hart
@roxannehart.lawyer
"Kim's generosity with her time and ideas, combined with her incredible creativity, has been invaluable. What sets Kim apart is her empowering, she teaches you how to do it, strengthening your skills and your business.
Dina
Le Bar
Kim brought incredible expertise to the table, tailoring her strategies specifically for our business with clear, actionable steps we could implement immediately.
Mitch
BGW Group
Kim is marketing strategy obsessed and her passion sucks you in - as someone who has come from an analytical mind and didn't get marketing or content creation it was fresh to work with someone who understood that.
Her strategy laid out exactly what we couldn't put into our own words and helped us get clarity. She is great to work with and makes it easy.
Elissa
Money Stalks
Kim has been an absolute game-changer for my content strategy! Before working with her, I was completely stuck and at a standstill with posting content - I knew generally I should have a content strategy but felt frozen on actually how to do it. Now I know exactly who I'm talking to, what they need to hear, when I'm going to do it, and how to say it in a way that feels authentically me. The best part is having this roadmap to follow when I'm feeling stuck or uninspired, I circle back to the pillars and audience work we did together, and suddenly I'm flowing with ideas again!

It's like having a content compass that always points me in the right direction.
Rebecca Blanksma
Timber Up
Working with Kim Elizabeth James was like handing over the tangled mess in my head and getting back a clear, compelling strategy that actually works. As a founder, it's rare to find someone who can take your mission, your voice, your chaos, and turn it into content that converts.
Remy
@onthehousegroup
I jumped on a call with Kim and within minutes was in tears because of how well she hit the nail on the head with what I'd been trying to make clear for my start-up business, Sewsure.

From personas, to content strategies for a retired Instagrammer scared to pick it up again, she gave me clear and actionable outputs that have already reaped record engagement and a connection with my target audience in my first post.
Jennifer Tooley
Sewsure
Kim is your go-to person for founder branding and content strategy. It's an investment that has already started paying me back and will continue to do so for months and likely for years to come.
Caroline Moss
@caro_moss
I knew we needed to elevate our digital presence, but after trying to manage it myself and then working with social media agencies, I found it frustrating that they didn’t really understand service-based businesses - especially in a regulated industry like finance. Meeting Kim was a game-changer.

Wedge completely transformed our marketing strategy in a way that felt effortless on my end, while still delivering serious results. They understood the challenges I faced as a founder, customised everything to suit our needs, and worked seamlessly with my in-house social media manager to implement it.

Four months in, our social media and marketing efforts are unrecognisable, driving growth and real results for the business. Kim and Ryan just get it - they’re analytics-driven, founder-minded, and an absolute pleasure to work with. I couldn’t recommend Wedge enough if you want to make more money in your business.
Ashley Van Rosmalen
Noma Finance

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