Data-Led Marketing Strategy & Digital Campaigns

You don't need to 'post more on social'

And you definitely don't need another workshop that ends with a deck full of good intentions and no one knowing what to do next.

You need to know what makes you different—and say it in a way that actually lands. Because right now, you're doing the work. You're posting. You're launching. You're spending. But something's not clicking.

The messaging sounds like everyone else's. And when someone asks if it's working, you don't have a real answer.

What makes you the right choice isn't missing. It already exists. Your best customers feel it. Your team knows it. It's in every deal you've won, every referral you've earned. It's just not showing up anywhere it needs to.

That's exactly what we fix.

Get your Wedge into the market with us over three phases.

Find your Wedge

Understand your market, competitors and where you sit

It's hard to stand out when you can't see the landscape.

Using stakeholder workshops and our own proprietary analysis tools, we dig into your competitors, your market, and audience to find the white space that's yours to claim.

Sharpen your Wedge

Create a consistent narrative that captures who your brand is

Most companies know what makes them different. The hard part is saying it clearly—and saying it the same way everywhere.

We build a marketing and social-first content strategy that fixes that: your main story, proof it works, and a content funnel for every channel.

Drive your wedge

Roll it out to your digital channels

A Wedge nobody sees is just a well-kept secret.

We map out how to deploy it across your channels, what success looks like, and how to measure it.

Then we either hand it over for your team to run with, or we stay on and execute it with you.

What our clients say

Kim brought incredible expertise to the table, tailoring her strategies specifically for our business with clear, actionable steps we could implement immediately.

Mitch

Marketing Manager, BGW Group

Wedge completely transformed our marketing strategy in a way that felt effortless on my end, while still delivering serious results.

They understood the challenges I faced as a founder, customised everything to suit our needs, and worked seamlessly with my in-house social media manager to implement it.

Ashley Van Rosmalen

Founder, Noma Finance

They spent so much time learning about my business (an unbelievable amount of time). This gave them the info they needed to create a content strategy that I actually believe in.

After working with them for 8 months, implementing their content strategy has helped me triple my revenue.

Jack Morgan

Founder, Loopli

Working with Kim Elizabeth James was like handing over the tangled mess in my head and getting back a clear, compelling strategy that actually works. As a founder, it's rare to find someone who can take your mission, your voice, your chaos, and turn it into content that converts.

Remy

Founder, On The House

What is Wedge and how does it help businesses grow?

Wedge is a data-led marketing strategy company that helps brands uncover their competitive edge and drive it into the market. We combine proprietary intelligence tools with strategic expertise to identify what genuinely sets your business apart, then build the strategy, content, and digital campaigns to make that difference visible to the people who matter most.

Whether you need sharper positioning, smarter content, or higher-performing campaigns, Wedge gives you the evidence and execution plan to grow with confidence.

How is Wedge different from a traditional marketing agency?

Most agencies start with a creative brief and build outward from assumptions. Wedge starts with data. We use proprietary AI-powered tools to map your competitive landscape, analyse what your audience actually responds to, and identify gaps your competitors are missing — before any creative work begins. Every recommendation is grounded in market evidence, not guesswork. The result is strategy and execution that is built on what the data says will work, not what looks good in a pitch deck.

What services does Wedge offer?

Wedge provides three core service categories. Strategy covers differentiation strategy, content strategy, social media strategy, and campaign and project strategy. Research includes competitor benchmarking, customer and marketing insights, and digital campaign diagnostics. Digital Marketing spans Google Ads, Meta Ads, LinkedIn Ads, AI search optimisation, and organic social and content. Each service is designed to work independently or as part of a connected system, depending on what your business needs.

What industries or business types does Wedge work with?

Wedge works with businesses across a range of industries, from professional services and technology to consumer brands, education, and financial services. Our approach is industry-agnostic because the methodology — using data to find your competitive edge and activating it through strategy and digital execution — applies to any market. What matters most is that your business is ready to invest in standing out rather than blending in. If you operate in a competitive space and need sharper positioning, Wedge is built for you.

What does the Wedge process look like from start to finish?

Every engagement begins with discovery, where we learn about your business, goals, and competitive environment. From there, we run a data-driven diagnostic using proprietary tools to map your landscape, analyse competitors, and surface audience insights. We then develop your strategy — whether that is differentiation, content, campaign, or digital — grounded in what the data reveals. Finally, we deliver a clear activation roadmap so your team knows exactly what to execute, where, and how to measure success.

How does Wedge use data and AI in its approach?

Wedge uses proprietary AI-powered intelligence tools to analyse competitive landscapes, audience behaviour, content performance, and market trends at a depth and speed that manual research cannot match. These tools scan both local and international markets to surface insights most businesses are guessing at. The data informs every decision — from how you position your brand to which channels deserve your budget. AI does not replace strategic thinking at Wedge; it supercharges it by ensuring every recommendation is backed by evidence.

How do I get started with Wedge?

Getting started is straightforward. Reach out through our contact page and tell us a bit about your business and what you are looking to achieve. We will set up an initial conversation to understand your goals, challenges, and competitive landscape. From there, we recommend the right starting point — whether that is a differentiation strategy, a campaign diagnostic, or a specific digital marketing engagement. There is no lock-in and no bloated onboarding process. We move quickly because your market does not wait.

Our Marketing Services

Customer & Market Insights

Understand who you're selling to and what actually moves them to act.

Competitor Benchmarking

See what's working for others in your space, and where they're leaving gaps.

Digital Campaign Diagnostics

A clear-eyed audit of what's performing, what's not, and what to fix first.

Differentation Strategy

Find the angle that makes you the obvious choice, not just another option.

Content Strategy

A plan for what to create, where to publish, and how to make every piece pull its weight.

Social Media Strategy

Know where to show up, what to say, and how to make it sustainable.

Campaign & Projects

From brief to launch — clear plans, realistic timelines, and campaigns that get out the door.

AI Search

Make your brand show up in AI tools, and keep citations consistent.

Google Ads

Capture demand when people are actively searching for what you offer.

Meta Ads

Reach the right audiences on Facebook and Instagram with creative that converts.

LinkedIn Ads

Put your message in front of decision-makers in B2B with precision targeting.

Organic Social & Content

Consistent, on-brand content that builds audience and compounds over time.

Insights and resources

Your Audience Personas Were Built For Media Targeting, Not Storytelling

October 23, 2025

Insight

Your Audience Personas Were Built For Media Targeting, Not Storytelling

Traditional demographic-based audience personas fail at content creation. Learn how to build personas around customer transformation using the Ladder of Transformation framework.

Read article

The Five Types of Bottom of Funnel Content & How to Make Them

October 16, 2025

Insight

The Five Types of Bottom of Funnel Content & How to Make Them

Part four of our content funnel series. Discover five strategic lenses for bottom-of-funnel content that converts trust into revenue — without ruining the vibe or going full car salesman.

Read article

The Five Types of Middle of Funnel Content

October 9, 2025

Insight

The Five Types of Middle of Funnel Content & How to Make Them

Part three of our content funnel series. Discover five strategic lenses for middle-of-funnel content that transforms followers into customers — plus the ideal content mix to build trust and drive sales.

Read article

Wedge Lab calls Wurundjeri Country home. We wish to acknowledge the Traditional Owners and their continued connection to land, sea, culture and community. We pay our respects to Elders past and present.

Your Wedge exists, let’s sharpen it and drive it into the market.