Just keeping the lights on in the social department because it's hard to prove the value?
You're posting. You're showing up. But can you prove it's working? If social feels like a cost centre instead of a growth lever—that's exactly what we fix.
Drive your Wedge
A social presence that makes your Wedge impossible to scroll past
Know exactly what to post, where to show up, and how to sound like a brand worth following. We turn your differentiation into content people actually stop for.
You're showing up without a point of view
Your posts are fine. Forgettable. There's nothing that makes someone stop and think, "I need to follow this brand" Without a clear angle anchored to your Wedge, you blend into the feed.
You're bogged down with busy work
Daily posting, community management, stakeholder meetings. You're so busy on the tools you don't have a time to come up to air and write a new strategy, even though you know you need one.
A social media strategy that turns your Wedge into a reason to follow
We build your differentiation into everything you publish. You get clarity on what to post, which platforms matter, and how to build real community—not just followers.
What you walk away with
A distinct social voice anchored to your Wedge
Not generic thought leadership or product features. A point of view that makes you the brand worth listening to, sound like the only one worth listening to. Every post reinforces what makes you different.
A social framework you can actually execute
What to post. How often. What formats work where. A repeatable system your team can run without burning out.
Platform-specific playbook for each channel
LinkedIn, TikTok, whatever's right for your company. Each platform has different rules—you get a plan that works for each.
How we deliver your social media strategy
Platform Selection & Audience Mapping
Know exactly where you actually need to be—and where you don't
We audit which platforms your audience is actually on and where they're engaging with brands like yours. Not every company needs TikTok. Not every B2B brand should ignore it. We map your ideal customers, their behaviours, their pain points—then identify the platforms where you can actually win, not just exist. You get a clear rationale for why you're showing up where you are.
Content Pillars & Publishing Framework
Build content pillars that reinforce your Wedge
We define 3-5 content themes that ladder back to your differentiation, not random industry hot takes. Each pillar gets specific post types, formats, and angles. You get a publishing calendar structure that tells you what to create, when to post it, and how often. Native formats for each platform. Guidelines for staying on-trend without becoming a meme account. Your team knows exactly what to make without starting from scratch every time.
Platform Playbooks & KPI Framework
Platform-specific playbook for each channel
LinkedIn, TikTok, whatever's right for your company. Each platform has different rules—you get a plan that works for each.
Insights and resources
October 23, 2025
Insight
Your Audience Personas Were Built For Media Targeting, Not Storytelling
Traditional demographic-based audience personas fail at content creation. Learn how to build personas around customer transformation using the Ladder of Transformation framework.
Read article
October 16, 2025
Insight
The Five Types of Bottom of Funnel Content & How to Make Them
Part four of our content funnel series. Discover five strategic lenses for bottom-of-funnel content that converts trust into revenue — without ruining the vibe or going full car salesman.
Read article
October 9, 2025
Insight
The Five Types of Middle of Funnel Content & How to Make Them
Part three of our content funnel series. Discover five strategic lenses for middle-of-funnel content that transforms followers into customers — plus the ideal content mix to build trust and drive sales.
Read article
Frequently asked questions
What does a social media strategy from Wedge cover?
A Wedge social media strategy covers platform selection and audience mapping, content pillars tied to your differentiation, a publishing framework with post types and cadence, and platform-specific playbooks. We audit where your audience engages, recommend where to focus, define content themes that ladder back to your Wedge, and set KPIs that track engagement quality and conversion rather than vanity metrics. Your team walks away with a repeatable system.
How does Wedge decide which social platforms my brand should use?
We audit which platforms your audience actually uses and where they engage with brands like yours. Not every company needs TikTok. Not every B2B brand should ignore it. We map your ideal customers, their behaviours, and their pain points, then identify the platforms where you can actually win — not just exist. You get a clear rationale for why you're showing up where you are, so resources go where they'll have real impact.
What KPIs does Wedge track for social media?
Wedge tracks KPIs that tie to business outcomes: engagement quality, conversation rate, audience growth by target persona, and whether social is driving actual pipeline or sales. We set benchmarks and growth targets with a measurement framework ready for leadership reporting. We don't optimise for likes and follower counts alone — those are signals, not outcomes. The focus is on whether your social presence is converting attention into trust and trust into revenue.
Can Wedge help if my social media feels generic and interchangeable with competitors?
That's exactly what a Wedge social media strategy solves. If your content could swap logos with a competitor and nobody would notice, the problem is that your social presence isn't anchored to what makes you different. We build your differentiation into everything you publish — the topics you cover, the voice you use, the perspectives you share. The result is a social presence that gives people a reason to follow you specifically, not just another brand in their feed.
Does Wedge create social media content or just the strategy?
Wedge offers both. The social media strategy gives your team the frameworks, pillars, and playbooks to create content independently. If you also need hands-on content creation, our Organic Social and Content service handles execution — building content series and formats that bring your Wedge to life on each platform. Many clients start with strategy, then add execution support once the direction is locked in.