Drive your Wedge

Digital first campaigns that drive your Wedge

You're launching something. Most brands guess or hand it to agencies that bolt digital on at the end. We start with data, find what makes you different, and build campaigns that break through.

Work with Wedge

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Your audience is drowning in campaigns. Yours needs to break through.

Your customers are hit from every angle. Ads. Newsletters. SMS. Brand content everywhere. If your campaign doesn't stand out creatively, strategically—it's just noise they'll scroll past.

You're launching blind

You know what you want to launch. But you don't know what your competitors are saying, what's already saturated, or what language your audience is actually using. Without that data, you're guessing—and guessing gets expensive.

You're focused on the launch, not the audience

Your team is focused on features and product benefits. Your audience cares about what's in it for them. If your campaign doesn't speak their language, it doesn't matter who the talent is or how much you spend

Campaign strategy built on data, deployed with creative that breaks through

We start with data most businesses can't access—proprietary tools that show what's happening in your market, what competitors are missing, and what audiences respond to. Then we build campaigns that claim your white space.

What you get

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Data and Insights Most Businesses Can't Access

We analyse your competitors, the landscape and potential new markets and pull the insights you need without needing to buy expensive tools or figure it out yourself. We bring the data. You make better decisions.

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Creative Concepts That Stand Out

This isn't about filling a content calendar or checking boxes. We build creative concepts native to each platform designed to break through. Always digital-first, not bolted on at the end.

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Campaign Rollout Across Every Digital Touchpoint

A complete rollout plan covering the digital channels you need: LinkedIn, Instagram, TikTok, AI search, and paid ads. Every touchpoint working together, driving the same message, adapted for each platform.

How it works

Step 1

We map the competitive landscape before you launch

We use proprietary tools to run a full diagnostic sweep. What campaigns are your competitors running? What language are they using? What's working? What's your audience responding to? We look at your local market and pull insights internationally. You get data-backed answers most businesses are guessing at.

Step 2

We build campaigns that feel native, not like a brand killing the vibe

We take your business objectives; launch this product, enter this market, drive this outcome and build campaign concepts that drive your Wedge without feeling intrusive. Your Wedge, expressed in ways that feel natural to each channel.

Step 3

Campaign Rollout Across Every Digital Touchpoint

Insights and resources

Your Audience Personas Were Built For Media Targeting, Not Storytelling

October 23, 2025

Insight

Your Audience Personas Were Built For Media Targeting, Not Storytelling

Traditional demographic-based audience personas fail at content creation. Learn how to build personas around customer transformation using the Ladder of Transformation framework.

Read article

The Five Types of Bottom of Funnel Content & How to Make Them

October 16, 2025

Insight

The Five Types of Bottom of Funnel Content & How to Make Them

Part four of our content funnel series. Discover five strategic lenses for bottom-of-funnel content that converts trust into revenue — without ruining the vibe or going full car salesman.

Read article

The Five Types of Middle of Funnel Content

October 9, 2025

Insight

The Five Types of Middle of Funnel Content & How to Make Them

Part three of our content funnel series. Discover five strategic lenses for middle-of-funnel content that transforms followers into customers — plus the ideal content mix to build trust and drive sales.

Read article

Frequently asked questions

What does a campaign strategy from Wedge include?

A Wedge campaign strategy includes competitive landscape mapping using proprietary data tools, digital-first creative concepts built around your differentiation, and a full rollout plan across every touchpoint — LinkedIn, Instagram, TikTok, YouTube, email, and paid ads. We analyse what competitors are running, what audiences respond to, and where market gaps exist. You get data-backed creative direction with clear timelines and channel-specific executions, not guesswork.

How does Wedge use data to inform campaign strategy?

Before building any campaign, Wedge runs a full diagnostic sweep using proprietary tools. We analyse competitor campaigns and messaging, audience language and behaviour, what's working in your market, and what's saturated. We pull insights from both local and international markets. This data forms the foundation for every creative decision — so campaign concepts are grounded in market evidence, not internal opinions or creative hunches.

Can Wedge handle campaign strategy for a product launch?

Yes. Product launches are a core use case for Wedge campaign strategy. We start with data — mapping what competitors are saying, what's already saturated, and what your audience actually responds to. Then we build campaign concepts that drive your Wedge into the market, designed digital-first and native to each channel. You get a complete rollout strategy covering every touchpoint, with clear sequencing so your launch builds momentum rather than getting lost in noise.

How does a Wedge campaign strategy work across multiple channels?

Wedge builds campaigns that work across every digital touchpoint as a connected system, not siloed efforts. Your Wedge — the core message — stays consistent, but how it shows up adapts to each platform's format, audience behaviour, and best practices. LinkedIn gets one treatment, TikTok another, paid ads another. We map out what goes where, when it launches, and how it all connects so every channel reinforces the same message.

What makes Wedge campaign strategy different from a creative agency?

Most creative agencies start with a brief and build outward from a concept. Wedge starts with data. We use proprietary tools to map the competitive landscape, identify market gaps, and understand what audiences actually respond to before any creative work begins. The creative concepts we develop are digital-first and grounded in market evidence — not bolted onto a traditional campaign at the end. Every concept is designed to drive your differentiation into the channels where your audience actually makes decisions.

Wedge Lab calls Wurundjeri Country home. We wish to acknowledge the Traditional Owners and their continued connection to land, sea, culture and community. We pay our respects to Elders past and present.