Find out what's working and what's wasting budget

A digital campaign diagnostic is a structured review of your active or recent marketing campaigns to identify what is working, what is underperforming, and why. It examines campaign setup, targeting parameters, creative performance, landing page experience, conversion tracking, budget allocation, and audience signals. The purpose is to move beyond surface metrics like impressions and clicks to understand the root causes of performance issues and uncover specific, actionable improvements.

A digital campaign diagnostic is most valuable when campaigns are underperforming against targets, when cost per acquisition is rising without clear explanation, when you are about to scale spend significantly, or when you have inherited campaigns from a previous agency or team. It is also useful as a routine health check every quarter to catch inefficiencies before they compound. If you are spending on digital campaigns but unsure whether the setup and strategy are sound, a diagnostic gives you clarity.

A thorough digital campaign diagnostic reviews account structure, campaign objectives and bidding strategies, audience targeting and exclusions, keyword strategies and match types, ad creative and copy performance, landing page relevance and conversion rate, tracking and attribution setup, budget pacing and allocation efficiency, quality scores and relevance metrics, and competitive positioning. The review covers both technical setup and strategic alignment to ensure campaigns are structured to meet your business goals.

Ongoing campaign management focuses on day-to-day optimisation such as bid adjustments, budget shifts, and creative refreshes. A campaign diagnostic is a deeper, more strategic review that steps back to evaluate whether the entire approach is sound. It questions foundational decisions like account structure, audience strategy, conversion tracking accuracy, and channel mix. Think of management as driving the car and diagnostics as inspecting the engine. Both are necessary, but they serve different purposes.

After a digital campaign diagnostic, you receive a clear picture of where budget is being wasted, which campaigns have the most growth potential, and a prioritised list of recommended changes. Common outcomes include improved conversion tracking accuracy, refined audience targeting that reduces wasted spend, creative recommendations based on performance data, restructured campaigns for better budget efficiency, and a roadmap for scaling what works. Most businesses see measurable improvement within the first optimisation cycle following the diagnostic.