Find your Wedge

Stop posting and start marketing. Train your team to run social media like a growth channel.

Most social media training teaches you how to use the platforms. We teach you how to use them strategically — grounded in competitive data, built around your Wedge, and designed so your team can execute without outsourcing every post.

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Your team is active on social. But active isn't the same as effective.

You're posting consistently. Maybe you've even invested in tools and templates. But the engagement is flat, the content sounds like everyone else in your category, and nobody on your team can explain why you're doing what you're doing.

Your content could belong to any brand in your industry

You've seen it. Your competitors are posting the same tips, the same carousels, the same "we're hiring" graphics. So are you. Strip the logos and no one could tell you apart. That's not a social media problem — it's a differentiation problem.

Your team knows the tools but not the strategy

They can schedule a post. They know how to use Canva. But ask them to connect a content calendar to a business objective and the room goes quiet. Execution without strategy is just noise.

Train your team to run social media grounded in data, not guesswork

We don't teach your team how to post. We teach them how to think — strategically, competitively, and with your Wedge sharpened into every piece of content.

What your team walks away with

A team that knows what to say and why

Your team walks away with a clear understanding of your brand's Wedge and how it translates to social content. No more defaulting to generic tips and recycled trends. Every post has a reason behind it.

Strategy they can actually execute

We build training around your real channels, your real audience, and your real competitive landscape — not hypothetical case studies. Your team leaves with a working content framework, not a certificate they'll forget about.

Confidence with the data

We train your team to read social analytics with intent. What's actually driving results? What's vanity? They'll know the difference — and they'll know what to do next.

How the training works

Phase 1

Competitive Landscape & Audience Audit

Before any training begins, we use proprietary AI-powered tools to map your competitive social landscape. What are your competitors posting? What's working for them? What language does your audience actually engage with? Your team sees the real data before they learn a single tactic.

Phase 2

Strategy & Content Framework Workshop

We work hands-on with your team to develop a content strategy grounded in your Wedge. Platform selection, content pillars, posting cadence, paid vs organic — all tailored to your business, your audience, and what the data says will cut through. Your team builds the strategy live, so they understand every decision behind it.

Phase 3

Execution Playbook & Ongoing Support

Your team walks away with a documented social media playbook — content frameworks, templates, analytics dashboards, and a clear process for creating, publishing, and measuring. We stay available after the training to pressure-test ideas and troubleshoot as your team puts it into practice.

Case Studies

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Insights and resources

How To Tell If Your Wedge Is Weakening - article cover image

January 22, 2026

Insight

How To Tell If Your Wedge Is Weakening

A wedge is what makes you the obvious choice when someone's deciding between you and everyone else in your category. Here's how to spot when yours is eroding.

Read article

Your Audience Personas Were Built For Media Targeting, Not Storytelling

October 23, 2025

Insight

Your Audience Personas Were Built For Media Targeting, Not Storytelling

Traditional demographic-based audience personas fail at content creation. Learn how to build personas around customer transformation using the Ladder of Transformation framework.

Read article

The Five Types of Bottom of Funnel Content & How to Make Them

October 16, 2025

Insight

The Five Types of Bottom of Funnel Content & How to Make Them

Part four of our content funnel series. Discover five strategic lenses for bottom-of-funnel content that converts trust into revenue — without ruining the vibe or going full car salesman.

Read article

Frequently asked questions

Who is this social media training designed for?

This training is built for in-house marketing teams, founders, and business leaders who want to bring social media capability in-house rather than rely on agencies. It's ideal for teams of 2–15 who are responsible for content and social execution but need sharper strategy behind it.

How is this different from a generic social media course?

Most courses teach platform features and best practices in a vacuum. We start with your competitive landscape, your audience data, and your Wedge. Every framework and tactic we teach is built around your business — not a hypothetical one. Your team leaves with a strategy they can use on Monday, not a certificate they'll file away.

What social media platforms do you cover?

We tailor the training to the platforms that matter for your business. That typically includes LinkedIn, Instagram, TikTok, Facebook, and YouTube — but we focus on where your audience is, not where everyone else says you should be. Platform selection is part of the strategy, not an assumption.

Do you cover paid social advertising (Meta Ads, LinkedIn Ads)?

The core training focuses on organic social strategy and content. If your team needs paid social training (Meta Ads, LinkedIn Ads), we can incorporate that as an additional module or recommend our dedicated advertising services.

Is the social media training delivered in-person or online?

Both. We offer in-person workshops for teams who want the intensity of a focused session, and virtual delivery for distributed teams. The format is hands-on and collaborative either way — not a webinar you sit through.

How long does the social media training take?

A typical engagement includes a competitive audit phase, a full-day or two-day workshop, and a follow-up support period. The exact structure depends on your team size, experience level, and how much ground we need to cover. We'll scope it properly before we start.

Wedge Lab calls Wurundjeri Country home. We wish to acknowledge the Traditional Owners and their continued connection to land, sea, culture and community. We pay our respects to Elders past and present.