Find your Wedge

Teach your team to run Google Ads that say something worth clicking.

Google Ads training that goes beyond platform mechanics. We teach your team to build campaigns grounded in your Wedge — so you stop paying for clicks that don't convert and start winning the ones that matter.

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Your team can set up a campaign. But that doesn't mean they can run one well.

Someone on your team has Google Ads access. They've watched the tutorials, maybe passed a certification. But the campaigns are burning budget, the messaging is generic, and no one can explain why cost per lead keeps climbing.

Your ads sound like a template because they were built from one

"Quality service. Trusted experts. Get a free quote." That's not a message — that's filler. If your team is writing ads from Google's suggestions and competitor copy, they're paying to blend in.

The spend is going up but the results aren't

More keywords. Higher bids. Broader targeting. The typical response when campaigns underperform is to spend more. But if the strategy and messaging are wrong, more budget just means more waste. 73% of Google Ads budgets are wasted due to poor optimisation.

Train your team to run Google Ads campaigns that win the click and the conversion

We don't teach your team where the buttons are. We teach them how to think about search advertising strategically — from keyword architecture to ad messaging to landing page alignment — all built around your Wedge.

What your team walks away with

Ads that lead with your difference

Your team learns to write ad copy that actually says something. We train them to translate your Wedge into headlines and descriptions that stand out in a sea of sameness — so searchers pick you, not the ad above or below.

Campaign structure built for intent

We teach your team how to architect campaigns around how people actually search — matching keyword intent to ad messaging to landing page experience. No more dumping everything into one campaign and hoping the algorithm sorts it out.

The confidence to read the data and act on it

Your team learns to diagnose performance — not just read dashboards. What's driving conversions? Where's the waste? When should you scale and when should you cut? We train them to make decisions grounded in data, not guesswork.

How the training works

Phase 1

Account & Competitive Audit

Before the training begins, we audit your current Google Ads account (or your competitors' search presence if you're starting fresh). We use proprietary tools to map the competitive search landscape — who's bidding on what, what messaging is saturated, and where the gaps are. Your team sees the data that shapes the strategy.

Phase 2

Hands-On Campaign Workshop

A structured, hands-on workshop covering keyword research and intent mapping, campaign architecture, ad copywriting with your Wedge, bidding strategies (including AI-powered Smart Bidding), conversion tracking setup, and landing page alignment. Every exercise uses your real account, your real market, and your real Wedge. Your team doesn't practice on hypotheticals — they build what they'll actually run.

Phase 3

Optimisation Playbook & Support

Your team walks away with a Google Ads optimisation playbook — bid management frameworks, ad testing protocols, negative keyword processes, performance benchmarks, and a reporting structure that shows what's actually driving results. We provide follow-up support to review early performance and help your team refine as they go.

Case Studies

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Insights and resources

How To Tell If Your Wedge Is Weakening - article cover image

January 22, 2026

Insight

How To Tell If Your Wedge Is Weakening

A wedge is what makes you the obvious choice when someone's deciding between you and everyone else in your category. Here's how to spot when yours is eroding.

Read article

Your Audience Personas Were Built For Media Targeting, Not Storytelling

October 23, 2025

Insight

Your Audience Personas Were Built For Media Targeting, Not Storytelling

Traditional demographic-based audience personas fail at content creation. Learn how to build personas around customer transformation using the Ladder of Transformation framework.

Read article

The Five Types of Bottom of Funnel Content & How to Make Them

October 16, 2025

Insight

The Five Types of Bottom of Funnel Content & How to Make Them

Part four of our content funnel series. Discover five strategic lenses for bottom-of-funnel content that converts trust into revenue — without ruining the vibe or going full car salesman.

Read article

Frequently asked questions

Who is the Google Ads training designed for?

In-house marketing teams, business owners, and marketing managers who want to run Google Ads effectively without full reliance on an agency. It's suited for beginners who need strategic foundations and experienced users who want to sharpen their approach around differentiation and intent.

How is this different from Google's own Skillshop training?

Google Skillshop teaches you how to use Google's platform and tools. We teach you how to think strategically about search advertising — how to differentiate your ads, structure campaigns around buyer intent, write copy that converts, and diagnose performance issues. Skillshop gives you the controls. We teach you how to drive.

What Google Ads campaign types do you cover?

We focus on the campaign types that matter for your business. Typically that includes Search, Performance Max, Shopping (for e-commerce), YouTube, and Remarketing. We'll scope the training to your business model and where the highest impact lies — not try to cover everything in one session.

Do we need an existing Google Ads account?

It helps, but it's not required. If you have an existing account, we audit it before the training and use it as the foundation for hands-on exercises. If you're starting from scratch, we structure the training to set up your first campaigns properly from day one.

Will our team be able to manage campaigns independently after the training?

That's the goal. The training is designed to give your team the strategic thinking, technical skills, and operational playbook to manage and optimise Google Ads campaigns without ongoing agency dependency. We include a follow-up support period to help with the transition.

How long does the Google Ads training take?

A typical engagement includes an account/competitive audit, a one or two-day hands-on workshop, and a follow-up support period. We scope the training based on your team's experience level, account complexity, and the campaign types we need to cover.

Wedge Lab calls Wurundjeri Country home. We wish to acknowledge the Traditional Owners and their continued connection to land, sea, culture and community. We pay our respects to Elders past and present.