Find your Wedge

Give your team the AI skills to move faster — without losing the strategy.

AI is changing how marketing gets done. But tools without training is just expensive experimentation. We teach your team how to use AI strategically — for content, campaigns, and competitive advantage — grounded in your data, not generic prompts.

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Your team has access to AI tools. They just don't know what to do with them.

Everyone's experimenting. A few people are using ChatGPT for drafts. Someone tried an AI image generator. But there's no shared approach, no quality standard, and no connection between what the tools produce and what your brand actually needs.

AI is amplifying mediocrity, not sharpening your edge

If you feed AI generic prompts, you get generic output. Your competitors are doing the same thing with the same tools. The result is more content that sounds like everything else — produced faster, but no sharper.

No one knows what's a real use case and what's a distraction

AI can do a lot. But not all of it matters for your marketing. Your team is drowning in tools, demos, and hype — and can't tell which applications will actually move the needle for your business.

Train your team to use AI as a strategic advantage — not just a shortcut

We don't teach your team how to use ChatGPT. We teach them how to integrate AI into their marketing workflow — strategically, safely, and in a way that makes your Wedge sharper, not duller.

What your team walks away with

Practical AI skills, not theory

Your team learns by doing. Hands-on exercises using real AI tools applied to your actual marketing challenges — content creation, campaign ideation, audience research, SEO, and competitive analysis. No slides-only sessions. No hype.

A framework for when to use AI — and when not to

Not everything should be AI-generated. We give your team a clear decision framework: where AI accelerates quality work, where it needs human oversight, and where it has no business being involved. Your brand stays protected.

AI integrated into your existing workflow

We don't ask your team to adopt a new stack. We show them how to embed AI into the tools and processes they already use — from content production to campaign planning to reporting. The output is a workflow, not a wish list.

How the training works

Phase 1

AI Readiness Audit

We evaluate your team's current AI maturity, your existing tool stack, and your marketing workflow. Where are the bottlenecks AI can solve? Where are the risks? What does your competitive set look like in terms of AI adoption? We bring data to the conversation so the training hits where it matters.

Phase 2

Hands-On AI Workshop

A structured, hands-on workshop tailored to your team's skill level and your business context. We cover the AI tools and techniques that matter for marketing — prompt engineering, content generation, campaign ideation, audience research, AI-powered SEO, and competitive intelligence. Every exercise uses your real brand, your real data, your real challenges.

Phase 3

Playbook & Integration Support

Your team gets a documented AI marketing playbook — approved workflows, prompt libraries, quality checklists, and clear guidelines for AI use across your marketing function. We stay on for a support period to help embed these practices and troubleshoot as your team scales their AI capability.

Case Studies

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Insights and resources

How To Tell If Your Wedge Is Weakening - article cover image

January 22, 2026

Insight

How To Tell If Your Wedge Is Weakening

A wedge is what makes you the obvious choice when someone's deciding between you and everyone else in your category. Here's how to spot when yours is eroding.

Read article

Your Audience Personas Were Built For Media Targeting, Not Storytelling

October 23, 2025

Insight

Your Audience Personas Were Built For Media Targeting, Not Storytelling

Traditional demographic-based audience personas fail at content creation. Learn how to build personas around customer transformation using the Ladder of Transformation framework.

Read article

The Five Types of Bottom of Funnel Content & How to Make Them

October 16, 2025

Insight

The Five Types of Bottom of Funnel Content & How to Make Them

Part four of our content funnel series. Discover five strategic lenses for bottom-of-funnel content that converts trust into revenue — without ruining the vibe or going full car salesman.

Read article

Frequently asked questions

Who is the AI for marketing training designed for?

Marketing teams, content teams, and business leaders who want to integrate AI into their marketing operations strategically. It's designed for teams who are already experimenting with AI tools but lack a shared approach, quality framework, or understanding of where AI fits in their workflow.

Do we need to be using AI tools already?

No. We meet your team where they are. Whether they've been experimenting for months or haven't started yet, the training is structured to build capability from your current baseline. We adjust depth and pace based on your team's experience.

What AI tools do you cover?

We focus on the tools most relevant to marketing — including ChatGPT, Claude, Midjourney, Gemini, and platform-native AI features in tools like Google Ads, Meta, SEMrush, and Canva. But we're tool-agnostic. The goal is to teach principles and workflows that work regardless of which tools you use, so your team isn't locked into a stack that changes every six months.

Is the AI training just about content generation?

No. Content generation is one application, but we cover the full spectrum of AI in marketing: campaign ideation, audience research, competitive analysis, SEO and AI search optimisation (AEO/GEO), ad copy, reporting, and workflow automation. We focus on the applications that matter for your business.

How do you handle AI quality and brand safety?

It's built into the training. We give your team a clear framework for AI quality control — including review processes, brand voice guidelines for AI-generated content, and escalation criteria for when human judgement is required. The goal is confident adoption, not reckless speed.

Is the AI training delivered in-person or online?

Both options available. In-person workshops work well for team alignment and hands-on practice. Virtual sessions work for distributed teams. Either way, the format is interactive and exercise-driven — your team works with AI tools live during the session.

Wedge Lab calls Wurundjeri Country home. We wish to acknowledge the Traditional Owners and their continued connection to land, sea, culture and community. We pay our respects to Elders past and present.