Joanna Younan runs JYM. She and her team are social media managers who help founders use their story to create real connections online. The irony wasn't lost on her. She could do it brilliantly for everyone else, and never for herself.
No space for her own brand
Being busy and creative for other people left Joanna with nothing left for her own brand. Posting was inconsistent, and there was no real strategy behind it. "Being so busy and creative for other people leaves literally no space for me to do it myself." She wasn't even trying to fix it. "I just posted whatever I could, whenever."
Why Wedge
Joanna had seen Kim's work up close, through a shared client, and watched the impact it had. That was all she needed. "Seeing first-hand how Kim works, I was immediately sold. No uncertainty."
Getting started
From the outset, the fit was obvious. "Effortless. The team instantly understood our wants, needs and desires. Hit the nail on the head in every way." For a social media expert used to being the one with the answers, handing it over and having it just click was the whole point. "Kim's brain. Genius."
The bottom line
Joanna's advice for anyone weighing it up is to the point. "Do you want clarity and a brilliant brain to take the guesswork away for where your business needs to start online? You need Kim."
