Kia Ora Digital

Good, but not clear

Kia Ora had a great client base and delivered excellent outcomes for people - now they wanted to solidify their position in the market and scale what was working to achieve some 3 year growth targets.

Their messaging and positioning was built around tactics and the "how" - basic explanations of what they did rather than why it mattered. They needed to uncover what Kia Ora's true wedge actually was.

Finding the reason "why" their ideal prospects choose them

We went deep to uncover Kia Ora's true differentiator. Instead of focusing on tactics and processes, we identified what made them uniquely valuable to their ideal clients.

We built their positioning around this core wedge and created messaging that clearly communicated why Kia Ora was the obvious choice for their specific type of client.

Easy to understand brand marketing strategy, plan and frameworks

Kia Ora now has a clear, defensible position in the market. Their messaging attracts the right clients and repels the wrong ones.

They went from explaining what they do to confidently stating why they're the best choice for their ideal clients.

We built their positioning around this core wedge and created messaging that clearly communicated why Kia Ora was the obvious choice for their specific type of client.

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