Build your wedge into the market
We've helped 50+ brands and digital agencies make space in crowded markets through strategic positioning, content marketing and AI assisted marketing tools.
Working with brands around the world
Wedge strategy
Kim and Ryan help you identify the unique problem-solution fit that only you can deliver, map out exactly how your ideal clients think and make decisions, then build the positioning framework and AI-powered content system that creates unshakeable market position across every touchpoint.
What you get:
Your unique market position defined and documented
Strategic foundation that makes you impossible to ignore and every marketing decision obvious.
Customer journey that converts browsers into buyers
Complete mapping and messaging system that keeps customer on your brand journey.
30-day content system ready to execute
Content strategy and posting plan that builds your market authority.
Consistent messaging that cuts through the noise
Positioning across web, email, and content that immediately shows your brand.
AI that works like your personal content team
Strategic AI integration that scales your unique voice without the overhead of hiring more people.
Pricing
Small Wedge - Starting from:
$5,000
For founders and small brands.
Medium Wedge - Starting from:
$11,000
For brands with at-least one internal marketer.
Large Wedge:
Contact sales
For corporates who have multiple stakeholders and approval processes.
Wedge
['wej] : A way to make space in a crowded market
A wedge is strategic positioning that creates space between you and your competitors by identifying what makes you uniquely valuable.
Like a physical wedge splits wood, a marketing wedge finds the natural point of differentiation in your market and drives it deeper until you occupy your own space.
Four elements create your wedge:
1. Problem: What do you solve that others don't?
2. Product: How is your solution different?
3. Point of View: What's your unique market perspective?
4. Purpose: Why do you exist beyond profit?
Having a wedge allows you stop competing on price or generic benefits and start being the obvious choice for your specific market.
Build Your Wedge
We dive deep into your brand, products, personas and point of view to create the strategic foundation that makes you impossible to ignore.
Deep-dive sessions to uncover your unique Problem-Product-Point of View-Purpose
Brand positioning that actually differentiates you from competitors
Clear articulation of what your brand uniquely owns in the market
Strategic foundation that guides all marketing decisions
AI systems trained on your wedge to scale authentic content creation
Deploy Your Wedge
We implement your wedge across your customer journey and platforms so every touchpoint reinforces what makes you different.
Customer journey mapping that moves prospects from discovery to purchase
Platform-specific content strategy that reinforces your positioning
Campaign frameworks that consistently communicate your wedge
AI integration that scales your unique voice across all content
Shape Your Wedge
We install wedge into your business, provide training and ongoing fractional content/product support.
Regular strategy reviews to strengthen your market position
Team training so everyone can execute your wedge consistently
Performance measurement to track how effectively your wedge is working
Ongoing partnership to evolve both your positioning and AI systems
Wall of Love
Wedge strategy
Kim and Ryan help you identify the unique problem-solution fit that only you can deliver, map out exactly how your ideal clients think and make decisions, then build the positioning framework and AI-powered content system that creates unshakeable market position across every touchpoint.
What you get:
Your unique market position defined and documented
Strategic foundation that makes you impossible to ignore and every marketing decision obvious.
Customer journey that converts browsers into buyers
Complete mapping and messaging system that keeps customer on your brand journey.
30-day content system ready to execute
Content strategy and posting plan that builds your market authority.
Consistent messaging that cuts through the noise
Positioning across web, email, and content that immediately shows your brand.
AI that works like your personal content team
Strategic AI integration that scales your unique voice without the overhead of hiring more people.
Pricing
Small Wedge - Starting from:
$5,000
For founders and small brands.
Medium Wedge - Starting from:
$11,000
For brands with at-least one internal marketer.
Large Wedge:
Contact sales
For corporates who have multiple stakeholders and approval processes.
Building wedges, making space for:
Founders
Perfect for founders whose expertise isn't showing up in their marketing.
Stop switching between agencies and freelancers - build the foundation that turns your knowledge into content that actually builds your reputation.
Brands
Ideal for brands tired of ending up in content landfill with posts that could come from anyone.
Get the strategy and AI systems that help your marketing team create content that actually stands out.
Digital marketing agencies
Built for agencies sick of competing on price and being treated like interchangable vendors.
Transform into the strategic partner clients actually value with positioning that lets you charge what you're worth.
Wedge is the strategic marketing and brand system that helps you in your day to day marketing.
Strategic Foundation That Guides Everything
Core brand messaging, voice definition, and content pillars that make every marketing decision obvious and ensure consistency across all your content.
Audience Understanding That Drives Decisions
Detailed customer profiles with insights into their problems, how they make decisions, and the exact language that connects with them.
30-Day Content System Ready to Go
Complete posting plan with recommended channels, how often to post, and what types of content work best - plus platform tips for better performance.
AI That Sounds Like You, Not Everyone Else
Training on how to use AI tools with your strategy so every piece of content maintains your unique voice and perspective.
Customer Journey that Eliminates Revenue Leaks
How people move from discovering you to buying from you - including email sequences, website copy, and fixing gaps in your process.
Distribution Strategy That Turns Followers Into Customers
Specific platforms chosen for your business with clear purposes that work together to move people through your sales process.
Hootsuite strategic partner across JAPAC
As the strategic partner we bring social media strategy development, team training and workshops to Hootsuite clients across the JAPAC region.
Want to Make Space in Your Industry?
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Frequenlty asked questions
Most brand strategists create documents. We create the translation system from brand foundation to marketing execution. Wedge methodology ensures your brand strategy actually drives your day to day content marketing.
Great start. We'll audit your existing brand work through Wedge framework to identify gaps and strengthen the connection between brand foundation and marketing application.
We focus on the strategic foundation and translation system. Most clients find their internal teams or agencies perform much better once they have clear brand direction through Wedge framework.
You will be working directly with Ryan or Kim.
Most brands see immediate clarity in messaging and positioning within 30 days. Market differentiation and brand recognition typically build over 90-180 days as consistent messaging compounds.
Still have questions?
Drop us a line!