Build Wedge,
make space.
Wedge helps modern brands make their own space using brand strategy, content, performance marketing, and custom AI tools.
Working with...
Build Your Wedge.
Together we build your Wedge and turn it into a clear strategy, plan and content ideas ready for you to action.
What you get:
4 weeks of workshops
We uncover exactly what makes your brand different by diving deep into the problem your ideal customer has and how your products solve it.
End to end digital touchpoint audit
We look at your socials, paid ad campaigns and digital channels and plan how your Wedge can be deployed to them.
A clear marketing action plan aligned to your brand
We build a plan that clearly outlines how your marketing strategy can be rolled out so it stays on brand, complete with ready-to-go campaign and content ideas.
AI tool and training
Your brand's Wedge is built into a Claude project with custom prompts and includes training so your marketing team can use AI to speed up their day-to-day work.
Pricing:
Small Wedge - Starting from:
$5,000
For brands doing less than $1m a year in revenue
Medium Wedge - Starting from:
$8,000
For brands doing $1m - $5m a year in revenue
Large Wedge - Starting from:
$12,000
For brands doing $5m - $15m a year in revenue
Huge Wedge - Starting from:
$15,000
For brands doing $15m+ a year in revenue
Wedge
['wej] : A way to make space in a crowded market
A Wedge creates space between you and your competitors by taking what makes you unique and turns it into the main reason people connect and buy from your brand.
Four elements create a Wedge:
1. Problem: Who is your ideal client and what problems do they have?
2. Product: How is your solution different to others in market?
3. Point of View: What's your unique perspective?
4. Purpose: Why does your brand exist beyond making money?
We understand your market, customers, team and products.
We pull insights from your socials, competitors, campaigns, analytics, team, and customers to uncover and present potential angles of your Wedge.
You pick the angle you want, we build your Wedge.
Your Wedge is built into a compelling brand narrative with content pillars, calendar, and distribution plan that shows exactly how and where to show up.
Your Wedge is loaded into a custom AI tool.
We create custom Claude projects and prompts that help your team build a flywheel of on-brand campaigns, briefs, and content to drive your Wedge into market.
Wall of Love
Build Your Wedge.
Together we build your Wedge and turn it into a clear strategy, plan and content ideas ready for you to action.
What you get:
4 weeks of workshops
We uncover exactly what makes your brand different by diving deep into the problem your ideal customer has and how your products solve it.
End to end digital touchpoint audit
We look at your socials, paid ad campaigns and digital channels and plan how your Wedge can be deployed to them.
A clear marketing action plan aligned to your brand
We build a plan that clearly outlines how your marketing strategy can be rolled out so it stays on brand, complete with ready-to-go campaign and content ideas.
AI tool and training
Your brand's Wedge is built into a Claude project with custom prompts and includes training so your marketing team can use AI to speed up their day-to-day work.
Pricing:
Small Wedge - Starting from:
$5,000
For brands doing less than $1m a year in revenue
Medium Wedge - Starting from:
$8,000
For brands doing $1m - $5m a year in revenue
Large Wedge - Starting from:
$12,000
For brands doing $5m - $15m a year in revenue
Huge Wedge - Starting from:
$15,000
For brands doing $15m+ a year in revenue
Get insight on building Wedges.
Subscribe to our Substack for bi-weekly insights, frameworks and learnings on how great brands make space.
Frequently asked questions
Most brand strategists create documents. We've developed an end to end system that connects brand strategy, through to daily marketing tasks and campaigns.
Great start. We'll audit your existing brand through our Wedge framework to identify gaps and strengthen the connection between your brands foundations, and how you can roll it out in your day to day marketing.
We only work with a set number of clients on a retainer. In order to determine if we are a right fit as an ongoing partner, we must build your Wedge to understand exactly what your brand is.
You will be working directly with Ryan or Kim.
Most brands see immediate clarity in messaging and positioning within 30 days. Market differentiation and brand recognition typically build over 90-180 days as consistent messaging through content compounds.